Self-imposed Rules for Self-Promotion
The ease of self-promotion in the internet era is great thing, but as previously discussed, I don’t like it. (I’m with Bill Hicks on marketing and advertising.) I don’t want to promote myself in the way that marketing promotes everything, both good and bad – I want it to be an enjoyable, creative process in itself.

So these are my ever-evolving rules for myself about how I will and won’t promote myself:

No promotion to friends. No compromising friendships because people think you are trying to sell them something; no cultivating of ‘friendships’ to promote work; give work to friends for freeAny promotion must be creative work in itself.
(as per Neil Gaiman) – blog posts are never adverts, they contain interesting content; readings or talks must be more than just adverts for your book
No commenting on websites just to promote saleable work.No claims of greatness for my own work. The worst sin of modern marketing – any opinions of my work must be those of other people.Self-promotion must come second to creative work. Making stuff is the most important. Time spent on self-promotion must not eat into creative work.‘The way you connect nowadays on the internet is part of your art.’ (from Amanda Palmer)The sincerity of the self-promotion is as important as the sincerity of the work itself. In other words the opposite of traditional marketing.
Put yourself in the postition of a reader. Share one thing a day, and make it about your working process that day.