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The Purpose of Your Creativity is Not Making Money for Your Employer

July 10th, 2012 No comments

I love Ken Robinson. His TED talk and RSA animated talk were a big influence on many of the posts on this blog. He constantly reiterates how society does not value creativity enough, and it’s great that someone in such a prominent position says these things.

But I disagree with the reasons he gives for why creativity is important. He suggests it is important because creativity is what is needed in the modern workplace. His argument is that labour used to be part of a mechanised process, which needed workers to be specialised and controlled by bosses from above, but the modern workplace requires individuals who can think for themselves, who can work autonomously, and so creativity is needed to dream up new ideas for the companies for whom they work.

To dream up new products and services for your employer is not the reason to value creativity. It is certainly a better way to earn money than to have your every move dictated by a boss in a Victorian factory. But this is still using your creative ideas to sell mobile phones, or create websites to sell insurance, or design animated characters to entice children to spend money on your employer’s website. Are ends such as these really how you want to use your creativity?

The number of jobs where you are fulfilling goals about which you are personally enthusiastic is tiny. And if creative work does not originate from yourself, from your personal interests and passions, then a large part of the pleasure of fulfilling them is taken away. You do not end up with a finished piece of writing or artwork or other piece of work that started as your fleeting idea jotted in a notebook. It is not something in which you can feel truly proud, even though your company will try to make you feel artificially proud, so that you will do it again. And even if you have a job say, designing the covers of books, a job many people would love to do, the pleasure of creation is greatly diminished by the stress of deadlines, the criticism of editors and authors, the constant interruption of meetings and emails. It is very far from the pleasure of creating something of your own.

To be fair to Ken Robinson, I’m sure his idea of using creativity in the tiny minority of jobs where you have great freedom to follow your passion: scientific research, for example. But very few people get to do this, and we should not delude young people with the idea that it is likely to happen to them in their paid work. Having a creative part of your life is too important to be left to chance in a career. Find subsistence work that allows you time for your important creative work – your lifelong work in a craft that truly interests you.